Marketing Channel Intelligence Dashboard

Operational Overview

Generate or filter performance intelligence across channels, then drill into metrics, sentiment, campaign traces, and raw records.

Total Reach

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Awaiting data

Engagement Rate

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Awaiting data

Follower Growth

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Awaiting data

Positive Sentiment

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Awaiting data

Saved Searches

Mentions Reviewed

Data Freshness

Not loaded

Export Readiness

No dataset

Workspace Controls

Configure reporting, monitoring, and team workflows with actionable controls.

API Connected Auto-refresh Ready Review Pending Alerts

Business Unit

Region

Primary Goal

Comparison Mode

Team Owner

Forecasted Channel ROI

Spend Allocation

Recommended Next Actions

Shift budgetIncrease paid social by 12% for high-converting campaigns.
Address sentimentReview recent negative mentions on X within 24 hours.
Repurpose contentPromote top-performing LinkedIn posts to email audiences.

No dashboard data yet

Create a usable workspace by generating metrics, loading a sample dataset, or saving a search configuration. Once data is available, the dashboard unlocks visualizations, exports, drilldowns, and raw tables.

Engagement Rate by Channel

Expanded dashboard with benchmark context, channel mix comparison, and trend diagnostics similar to the previous version.

Top performing channel

Instagram · 6.8%

+1.4 pts above cross-channel average

Largest weekly lift

TikTok · +18%

Driven by creator partnerships and short-form video

Benchmark variance

LinkedIn · -0.6 pts

Under target for lead-gen engagement this period

Channel	Current	WoW	Benchmark
Instagram	6.8%	+0.9%	5.4%
TikTok	5.9%	+1.2%	4.8%
YouTube	4.7%	+0.4%	4.2%
LinkedIn	3.1%	-0.3%	3.7%

Video-first channels continue to outperform static formats in saves, shares, and click-assisted engagement.
Mid-week publishing windows show the strongest consistency across Instagram and TikTok trendlines.
LinkedIn engagement softening suggests the need for more industry insight posts and stronger CTA framing.

Doughnut comparison of average engagement efficiency.

Follower Growth Trend

Multi-channel trend dashboard with comparative growth lines, velocity callouts, and momentum indicators.

Net new followers

+18.4K

Combined across all tracked channels

Fastest growth trendline

TikTok

Sustained acceleration over the last 6 reporting intervals

Slowest momentum

Facebook

Flat week-over-week growth, below seasonal range

Comparative trendlines active across Instagram, TikTok, YouTube, LinkedIn, and Facebook

Channel	30D Growth	Velocity	Outlook
TikTok	+9.2%	High	Accelerating
Instagram	+6.4%	High	Stable rise
YouTube	+4.1%	Moderate	Consistent
LinkedIn	+2.8%	Moderate	Improving
Facebook	+0.6%	Low	Flat

Comparative trendlines show short-form discovery channels generating the strongest audience acquisition efficiency.
YouTube growth remains slower but more durable, with better conversion into returning viewers.
Facebook should be monitored for churn risk as paid amplification declines and organic reach compresses.

Multi-channel line chart with comparative trendlines.

Recent Audience Mentions

Richer sentiment dashboard for recent mentions with source context, urgency flags, and conversation quality signals.

Mentions reviewed

482

Last 7 days across all active channels

Positive sentiment share

64%

Strongest on Instagram and YouTube comments

Escalation needed

19 mentions

Product issue and shipping delay themes dominate

Positive

308

Praise for creator collaborations and product quality

Neutral

121

Questions about availability, pricing, and launch dates

Negative

Fulfillment delays and support response time concerns

Source	Theme	Sentiment	Action
Instagram	New launch reactions	Positive	Amplify UGC
X / Twitter	Shipping delays	Negative	Escalate support
YouTube	Feature comparisons	Neutral	Publish FAQ clip
LinkedIn	Brand credibility	Positive	Promote testimonial thread

Conversation quality is highest where creators respond directly to follow-up questions in comment threads.
Negative mention clusters are concentrated in operational topics rather than campaign messaging issues.
Recent mention dashboards now mirror the richer previous version with clearer sentiment segmentation and actionability.

Sentiment analysis grid for recent channel mentions.

Channel	Impressions	Clicks	Conversions	CTR	CVR

Date	Channel	Followers	Engagement Rate	Reach	Impressions	Clicks	Conversions	Sentiment

Channel Intelligence Dashboard

Operational Overview

Task Management Snapshot

Workspace Controls

Forecasted Channel ROI

Spend Allocation

Recommended Next Actions

No dashboard data yet

Engagement Rate by Channel

Follower Growth Trend

Recent Audience Mentions

Content Funnel Performance

Top Campaigns

Posting Cadence Heatmap

Performance Alerts

Raw Channel Dataset